Strategic Advisor and Interim Senior Vice President Retail Consumer Experience

Milwaukee, WI. ■ January 2019 – June 2019

Responsibilities and Key Accomplishments

Designed and developed the multi-channel digital strategy of the future with a new end-to-end consumer experience strategy and connected eco-system for the entire Harley-Davidson organization.

Future Experience Strategy

Develop transformative strategies for a seamless consumer experience and sales engagement model connecting all brand touch points, including dealership stores, digital platforms, and licensee partners.

Future Digital E-Comm Strategy

Develop digital user experience and e-commerce strategies for all global websites and marketplaces, including designing a new H-D.com website and implementing a new digital operating platform.

Future Digital Marketing Strategy

Develop digital user experience and marketing strategies for all global websites and marketplaces, including designing a new H-D.com website and implementing a new digital operating platform.

Future Product Strategy

Create the go-to-market strategy and oversee the execution of all motorcycle apparel, accessories, and footwear products, including design, development, planning, sourcing, licensing, wholesale, retail, and marketing functional areas.

Dealership Store of the Future

Design and develop new store concepts and supporting operating models, including environment, products, sales, service model, visual merchandising, experience design, and retention programs.