Strategic Advisor and Interim Senior Vice President Retail Consumer Experience
Milwaukee, WI. ■ January 2019 – June 2019
Responsibilities and Key Accomplishments
Designed and developed the multi-channel digital strategy of the future with a new end-to-end consumer experience strategy and connected eco-system for the entire Harley-Davidson organization.
Future Experience Strategy
Develop transformative strategies for a seamless consumer experience and sales engagement model connecting all brand touch points, including dealership stores, digital platforms, and licensee partners.
Future Digital E-Comm Strategy
Develop digital user experience and e-commerce strategies for all global websites and marketplaces, including designing a new H-D.com website and implementing a new digital operating platform.
Future Digital Marketing Strategy
Develop digital user experience and marketing strategies for all global websites and marketplaces, including designing a new H-D.com website and implementing a new digital operating platform.
Future Product Strategy
Create the go-to-market strategy and oversee the execution of all motorcycle apparel, accessories, and footwear products, including design, development, planning, sourcing, licensing, wholesale, retail, and marketing functional areas.
Dealership Store of the Future
Design and develop new store concepts and supporting operating models, including environment, products, sales, service model, visual merchandising, experience design, and retention programs.